The homestay era has made individuals prone to ordering food online. The on-demand food delivery market has flourished so much over the years that it has almost become a household name. With the advent of apps like UberEats, GrubHub, and Doordash it has become so easy to order your food on the go.
You would be surprised to learn that the two prominent names of the business i.e. UberEats and Grubhub are looking forward to a collaboration. This collab can practically make Uber, the largest on-demand food delivery platform in the USA. In terms of numbers, it would cross the hot-favorite DoorDash.
As per the results of a survey done for 90 days by Consumer Intelligence Research Partners, the use of UberEats was 34%, DoorDash – 33%, Grubhub – 21%, and Postmates – 12% respectively. Also, Edison Trends study of over 190, 000 transactions exhibit that 26% of them belonged to UberEats, 23% at Grubhub, and 47% to DoorDash.
This blog offers information on the top 5 trends of the on-demand food delivery industry. Read-on!
Top 5 Upcoming trends of the On-Demand Food Delivery System:
Grubhub’s share in the market surged 29% while it hiked 2.4% for Uber, just as Bloomberg reported about the potential merger. Major food chains in the market like McDonald’s and Starbucks already have their tie-ups with Uber.
According to research done by Technavio, the on-demand food delivery market is predicted to grow to a whopping 104.5 billion USD during 2019-2023 at a CAGR rate of 15%.
Let’s have a look at the top 5 trends that are ruling the on-demand food delivery business.
- Innovative Delivery Mediums:
Zomato, an on-demand food delivery service in India has found the perfect way to beat traffic and deliver food i.e. via drones. Zomato has completely tested their custom-built drone and has learned that they can reduce the delivery time to 15 minutes which was about 30 minutes before this smart solution.
Another food delivery platform, Eat 24 has designed a food delivery robot that has some cool features. The robot has the size of a coffee table, has a 3D map of the city along with advanced cameras and sensors. These features allow the robot to make the quickest of on-time deliveries following the most optimized routes.
The quickest of delivery modes has also been introduced by the Melbourne-based Jafflechutes who introduced the parachute delivery. Jafflechutes have already tested their prototypes by delivering toasted sandwiches to their customers. The customers are provided with a drop-off location. The customers will see their package make its way to them floating in the air.
- Numerous Delivery Channels:
An easy-to-use on-demand food delivery service is what’s required to create a loyal customer base. It’s a crucial task to optimize the delivery process and simplify food ordering techniques to offer the consumers the quickest methods to order food. New delivery channels account for the preceding conveniences.
Many established food chains are making the best of these new delivery chains. In recent times, Pizza Hut has introduced such a convenience to its user’s cars. Now, they can use their voice to place their orders while not feeling the need to use their screens. This feat has been made possible through the collaboration of Visa and Accenture.
While Pizza hut is offering direct ordering through cars, Domino’s isn’t far behind. The pizza chain has partnered with Twitter and allows ordering pizza using just the ‘Pizza’ emoticon. One has to link their Twitter account with Domino’s online delivery service and has to save a default order named ‘Easy Order’ to make use of this facility.
Smart TVs are also being equipped to make online orders. Papa John Pizza offers a service with Apple TV where the user can browse the full menu, customize the order, view order history, and place orders.
- Ghost Kitchens / Cloud Kitchens:
Cloud Kitchens are new aged kitchen that’ve made their way to the market since the advent of online food delivery platforms. Cloud kitchens are different than conventional dine-in kitchens. They are designed in a way that caters to faster cooking and quicker delivery practices.
These kitchens don’t consume that large a budget as compared to a proper dine-in restaurant. There can also exist a combination of cloud kitchens that function from the same facility. Ghost kitchens can also be a dine-in restaurant that opens up a cloud kitchen with a particular brand.
Hence, the cloud kitchen holds numerous possibilities that also respects the budget constraints that a start-up may have.
- Big Data:
Big Data is a tech that holds the power of revolutionizing your on-demand food business if you use it at its truest potential. It helps a food provider analyze tons of data and map meaningful trends from it. Important information like the effect of temperature on food, customer preferences, traffic, seasonal trends in food items, reviews, and much more. It can help companies optimize their delivery process, reduce delivery time and wastage of food.
- Food Waste Management Apps:
It has been observed that around 35% of the food gets wasted all-around the globe. As the on-demand food apps have to deal with food all day there is bound to be wastage. It is practically impossible to remove food wastage all together but it is possible to add facilities that can minimize this wastage.
‘Food for all’ is one such app that works in this domain. This app offers unsold meals at a 50% discount from local cafes and restaurants. A user has to make an order for their meal from the app and take it away from the restaurant.
‘Food rescue’ is another such organization that provides 50 million Americans with fresh food from restaurants and grocery stores.
If the food app delivery idea is simmering in your head for a long time, then this is the time to invest your money and efforts.
About the Author:
Mr. Sanjay Rajpurohit has always been a venturer. An engineer who became an early aged entrepreneur. He shares his time between his On Demand App Development and other ventures named Technource, Eminent Academy, and Tuition and is still exploring the world of software technologies.
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