The shops are very good, despite the different options, including online stores are available for customers who have in some cases products at a lower price.

Former Apple marketing chief, Ron Johnson, Fortune recently spoke at length about his work in Apple And what I intend to do to grow as CEO of JC Penny.

In an interview, the fascination of the Apple stores, and why many people still prefer to buy their equipment there, instead of ordering online:

You can find all Apple products every day cheaper on Amazon, often elsewhere. But the store Peoplee, and that’s because the store offers something that need people to really help and support and connection, because I think there has always been this idea in a high-tech world, people really aspire to high . touch

[...]

If you really see what is happening at an Apple Store, pass their compounds. Is a genius with a person trying to be a problem. Is someone getting personal training. Is there anyone to made their products before leaving the store. He is someone who is learning about something that could change your life.

You know, so that these compounds actually needed in a digital world, you know, because you have to compensate for the physical world. You want the physical experience.

He adds:

So people is as simple as developing an Apple product to be afraid to use it. So there was a gap of course. It was a tyrant, is as simple as it could be because most people do not.

So we said, what if we could each product created in ten minutes before leaving the store, and they were with this product, in love with the product prior to departure? That would be transformative.

So we have, and made more than 90 percent of the products. That was an idea that someone actually asked for the Apple store instead of buying online.

Analysis by Horace Dediu of Asymco seems that Apple stores run 17 times better than the average of U.S. stores.

Johnson went JC Penny late last year to fill the position of CEO, and the fortunes of the fight for retailers. His position of Senior Vice President of Retail at Apple was completed by John Browett .

Here is the full interview video is embedded below:

For the full text of the interview can be found at Wealth .

[Via IDB ]