Social media is a place where you have the most chances to earn customers and build your brand. However, building a brand through social media is not easy; you need to follow some effective strategies; if done right, it can land you some good opportunities or help or even improve your customer base.
Here are the ten most effective strategies for Building A Brand Through Social Media platforms:
Update your social media:
First things first, fully update your accounts across all social media platforms. Post your Brand logo picture or tag line over the cover photo and, similarly, make your own logo or brand name as your Dp. Update your bio with a brief description of what your company does or what products you sell. However, if you think a little out of the box and add a witty bio on your platform, it would be an added advantage. Delete all the previously created accounts that don’t work anymore. And if you have ever posted something controversial or that might not be taken well by your followers. Start with a small introduction picture or video for the customers.
Set your SMART goals:
SMART goals are not unknown to people now, but they are underrated and often ignored. Instead of aimlessly working over social profiles, try to focus on your SMART goals. Create your own SMART goals for your brand:
S – Be Specific: Set a specific goal for your social profile, such as More engagement or followers.
M – Measure what you do: Your set goal must be measurable to know your progress.
A – Achievable goals: Don’t go overboard initially; take one step at a time.
R – Relevant: your goal has an impact on your business.
T – Timely: bring accountability by setting deadlines to achieve goals.
These SMART goals will help organise your hard work and help you measure if you’re going on the right track.
Identify your audience and connect effectively:
You cannot aimlessly post and promote your content when you don’t know whom to target. Just like they need a logo to identify you, similarly, you need customer segmentation to target them. Everyone cannot be your audience; social media platforms like Facebook allows you narrow down your audience based on various segmentation factors such as age, income, geographic location, interests, sex etc. Identify your brand and your customers, create that you will like. It will help drive traffic. Check out what social media platform your audience loves the most, focus particularly on that network.
Use brand name and logo:
It’s how your customers will identify you, remember you and recommend you. Customers expect you to include your brand and logo. Having a logo will help them easily distinguish from you and your competitors. Moreover, it leaves a long-lasting image over their mind. Whenever you post anything on your social media platforms, make sure you include your brand name and custom logo design. You can include this in brand promotion strategies, and adding your brand name will help you enhance brand recognition.
Be consistent and regularly share: Posting one or twice a week or every two to three days will not work. You have to keep your customers hooked with your social media profile, and that’s only going to happen if you post regular content. However, regularly posting doesn’t mean you’ll Bore your customers, be creative and bring weekly segments. Schedule your posts; for Instance, Decide one type of content to be posted on Monday and next week post similar on next Monday. Follow this pattern once you get into the habit of posting. Then change your pattern and start randomly posting different content. However, if you add a little weekend special segment in your posts, it’ll be interesting for your customers as Social media is not just for the sale and purchase of products but entertainment.
Import your contacts:
Sync your contacts with social media accounts; you might be surprised with how many people you know on social media, follow and ask them to share your profiles in their social network. It will help you start in a certain way. Once you have some followers, you can start posting; it’s just a matter of time for customers to come your way. However, patience is the key; you have to be patient with your time and efforts; it’s not like you’ll have thousands of followers in one day. Connect with all the people you know from Instagram, LinkedIn, Facebook, Twitter; you might even remember how many people you have in your contact.
Find and join groups:
Facebook, Instagram, LinkedIn have various groups like logo designers group etc., that you can easily find; just type on the search bar and find groups related to your niche. Larger groups will have too many competitors, so start small. Find a group with a limited audience. Joining a group will help you build brand authority and share your brand insights. Media groups can help you in many ways:
- Push your limits
- Gain confidence
- Help you improve your skills
- Make new friends and expand your network
- Discover new opportunities
Once you join groups, don’t hesitate to jump into discussions. However, whenever you post something in groups, don’t forget to add yourcustom logo design and brand name etc., to build brand community and recognition.
Keep a positive and consistent tone for your brand image, voice:
You might have figured how important it is to be consistent and positive with your posts. For Instance, if a celebrity shifts their tone or starts behaving differently on social media, they might lose many of their fans. Similarly, if you keep fluctuating your posts, brand image and posts, you might lose your visitors that you had a chance to convert into visitors. Following your brand goals, guidelines and tone consistently will help you build brand reputation and trust among customers.
The strategies above are the most basic for developing a brand through social media. However, Consistency and patience are what you need when you follow these steps to achieve your goals.