Businesses have now begun to expect great things from virtual event platforms for all kinds of virtual events. Earlier, these platforms were either the last option to host an event or merely an add-on to physical events. But ever since the pandemic emerged and changed the way we lead our lives, virtual events have become the primary option for all event organizers. Whether it is a virtual conference, summit, or expo, every organization planning to host an event; now relies on virtual event technology.
The question is, how do these businesses choose the right platform for their virtual event?
Even though there are so many options available, choosing an efficient platform for your virtual event is still a bit of a task. The process involves an in-depth analysis of all your requirements and strategies. Before stepping on the way to understand what you’re required to keep in mind while choosing the platform, let’s get our base clear by comprehending the meaning of a Virtual Expo.
What is a Virtual Expo?
A virtual expo refers to a dynamic virtual experience of an exposition. It provides the attendees with a chance to browse and engage with different booths and vendors on a virtual event platform, the same as a physical event. There are countless advantages of the event world blending with virtual technology as it has become easier to host and attend these events while ensuring your safety. The audience is also allowed to connect and network through different advanced features of a virtual event platform.
Following are the key points you need to remember about a virtual expo while choosing the right platform for your event.
When shifting to a virtual platform for hosting your Virtual Expo, it’s significant to ensure that you can make the booths and lounges sync with the theme of your event. This step plays a vital role in your event, be it virtual or physical, as the appearance of your event venue indirectly communicates with the attendees. Providing your attendees a memorable event experience should be your primary goal, as this will further lead you to the success of your event.
Although it might seem like the opportunity to design the booth according to your requirements is eliminated, this is not true. Many efficient virtual event platforms render productive customization facilities that can help you personalize the virtual venue according to your needs. So, make sure that the event platform you choose provides you with the best customizable options.
2) Modes of Communication
A virtual expo must maintain communication with all its participants to ensure engagement and avoid misinterpretation. You will need different modes of communication to keep your attendees engaged and fulfill their expectations. Also, it’s possible that if you fail to bring together efficient communication mediums, your attendees end up losing interest in your virtual expo.
Hence, remember to ensure that the event platform provides integration facilities of different communication mediums like WhatsApp, Calling, Email, Social Media, etc. It will also support the networking opportunities throughout your virtual event.
The road to a successful virtual event begins from engaging your audience. Your event might fail to reach its goal if you don’t make your attendees feel engaged throughout the event. You can incorporate various elements to elevate the engagement opportunities in your Virtual Expo. These elements can be live contests, polls, trivia, or Q&A sessions to indulge your audience. This approach will not only keep them engaged but also motivate them to participate in the event.
There are many more tools to increase the attendee’s engagement; you can also set up a virtual photo booth, social & signature walls, and reward the participants who win based on calibration. All in all, you need to opt for the virtual event platform that can provide you with all these engagement tools.
4) Event Data Tracking and Recording
Keeping a track and record of all the event data helps you in several different ways. The data records not only facilitate you with the attendee footprint but also helps in understanding and measuring the performance metrics. It also helps your organization in generating a long-term ROI and maintain contact with your attendees even after the virtual expo ends.
Hence, make sure you ask your virtual platform service provider if they have such tools to track your event data.
5) Tool Integration
You will need multiple tools throughout the event to maintain a smooth flow. For example, an embedded payment gateway if there’s any trade involved in the expo booth or a direct social media link for the attendees to share their captured moment to social media. Sponsoring elements also require tool integration at times.
Before choosing the virtual event platform, ensure that it provides proper tool integration for smooth event execution.
Be it in-person or virtual, your attendees always look forward to networking and expanding their contacts. Isn’t that what you also prefer out of your virtual expo? To widen your reach and network with as many participants as possible, you need to confirm that your event platform provides efficient and innovative networking tools.
7) Ad and Sponsorship Support
Advertising and Sponsorship are two ways that help in elevating the success graph of your virtual expo in different ways. It will not only maximize your reach but also in engaging your attendees. For example, you can send sponsored swag bags to your attendees or display branded photo booths. This way, your sponsors get a chance to fulfill their promotional goals, and you get the opportunity to improve the event experience for your attendees.
Hence, ask your platform provider if they can render useful sponsorship support tools, like hoarding and background space on the virtual venue for your event.
8) Device Compatibility
While hosting a virtual expo, you need to acknowledge the fact that your participants may use different devices to attend the event. Imagine the tools of your event platform don’t support an android device or an i-phone. Wouldn’t that lead to a negative user experience! So don’t forget to ensure that the event platform you choose supports all types of devices.
Some virtual event platforms have a fixed cost whereas some provide a range of schemes for different types of events. While choosing the virtual event platform, make sure that the platform can smoothly produce a customized and cost-efficient event for you. Also, don’t skip ensuring that all the costs of your virtual expo are transparent and there’s no hidden cost. You obviously wouldn’t want to spend more than the worth, would you?
10) Data Security
While it’s significant to record all your event data, you also need to verify that none of your data gets misused or shared with external parties without any authentication. During the virtual expo, the platform you choose must ensure the security of your event data to avoid any outward activity or cyber frauds.
Need assistance with your Virtual Expo? Book a demo with Dreamcast now and ensure the success of your event!