Perks are a great way to entice your customers and a strategic way for your business to land more clients. The perks can be anything from discounts, free products, free services, or travel and trips. Here are five perks you can use to attract more leads, conversions, retain customers, and build business relationships.
Provide Complimentary Transportation
If you’re trying to land high-level business clients, partners, or investors then one way to show them that you appreciate them is by providing them with complimentary transportation. For example, you can provide them with a corporate car service to allow them to comfortably commute from one location to another. You could also upgrade the type of cars that will pick up your prospects. This gesture may help you land that deal. And by providing 5-star service and hospitality, they may put in a word of your services to their colleagues, family, and friends leading to more clients.
A free trial is essentially the same as a free sample; it’s a set amount of time that someone can use your product or service for free and then decide whether or not they like it (and if they do, they will buy more). A free trial allows them to try it before they buy it and takes away the risk.
A free trial can boost sales by drawing in customers who are more likely to buy your products after they experience them for themselves. With the abundance of information on the Internet, people are hesitant to hand out their credit card numbers unless they know what you have to offer.
All Expenses Paid Trips
Almost all types of businesses can give out these trips, including travel agencies, resorts, airlines, and hotels, to name a few. People love winning something, whether it is money or a trip. These trips are given out to the clients or customers that have made a purchase or paid their bills on time. A trip is also a marketing tool for the business because it will lead people to believe that they can enjoy other perks like free trips if they pay their dues on time.
Any trip will do, like a trip to the beach or a night out in town. Sometimes people give away trips for free to get their clients to buy more services. These companies know that if they do this, it will leave an impression on their customers, and they might come back or recommend them to other people. It is also a good way of showing appreciation for people who visit their businesses regularly.
If your business is having difficulty landing new clients, try to offer complimentary consultations or advice to customers. When customers think about purchasing services or goods, they may need some help figuring out how it will work. In the case of a business, they might have questions about using all their services or products to get the most benefit from them.
If you decide to offer complimentary advice to land more clients for your business, ensure that those interested in what you have to offer can get all the information they need. It will help them make a good purchasing decision, which is the goal of this type of marketing
No matter what industry you work in, landing clients is no simple task. Between having a solid marketing plan and knowing what types of benefits cater to each clients’ needs, it simply takes time and patience to get the results you want. Apply the listed perks to net more clients.