There are different ways to build brand awareness, but the following are some of the most creative. Whether you’re looking for something more traditional or innovative, like digital marketing, this post will have some novel ideas to help get your company on people’s minds. Let’s dive in and explore seven creative ways to boost brand awareness with branding.
1. Radio Advertising
While this is not a new concept, there’s a reason it’s so popular and regularly used by brands of all sizes. Radio advertising enables you to reach the public at large and do so through a highly convenient and incredibly affordable medium. If you’re looking for a way to get your brand name out there, this might be your solution.
2. Social Media Advertising
Social media has a lot of people in its potential reach. Brands have found that social media is an excellent place to advertise, especially if you’re looking for an inside look at your target demographic. You can reach many people with this method and get them to interact with the ad by clicking on something on the various platforms. That engagement will allow the brand’s name to become more popular and recognizable among its target audience, making it easier for people to remember when they think about your company.
3. Partner With Influencers
Partnering with influencers to reach customers is a fantastic way to boost brand awareness and maximize sales. If you’ve got a product or service that people like, the chances are good that they’ll be interested in hearing about it from the mouth of someone who’s been through it firsthand. This allows you to get your name out there without spending a fortune on expensive advertising media.
You can do this by working with bloggers already in your target demographic. Find the ones who use your product or service, and get them to promote you on their blog. If they like what they’re using, the chances are good that they’ll be eager to give you a shout-out.
4. Create Viral Videos
Typically, video production for digital marketing is a good investment. If you’re trying to build brand awareness, this is one of the most effective ways. However, you need to learn what can beat the effectiveness of a good, branded video.
Creating a viral video takes creativity, time, and money, so you can buy ads to ensure that people see your video. However, if you’ve got a great idea for a video and know what you’re doing when creating branded content, you can get your name out there without spending a dime.
5. Host a Contest or Giveaway
People love contests and giveaways, especially if they know something valuable is up for grabs. It’s not uncommon for companies to host contests where the prize is something their target audience feels they need in their lives.
The idea behind this type of content promotion is simple: You’ll endear customers by giving them something they value while simultaneously boosting your brand awareness in the process. This is because others will see the contest and think about how much they’d like to win it if they were in the same situation as your target demographic.
6. Start a Podcast
Podcasts allow you to connect with people personally and make them feel like you’re talking directly to them. With just a microphone, some editing software, and an excellent idea for your show, you can quickly create something that will build brand awareness and help you reach your target audience like nothing else on the market. It has also been proven that podcasts are more effective when it comes to branding – so this method is something you’ll want to consider.
7. Use Branded Packaging
Customers always feel great when they receive their shipments in a branded package. It gives them the touch of exclusivity that sets you apart from other brands. They enjoy that your company goes the extra mile to show them that you care about your customer’s experience.
Conclusion
You’ve got a lot of options for boosting brand awareness, and these are just a few of the best ways available. By investing in some great content, you can give people what they want in ways to help your business pick up steam and get noticed.