Social commerce in India is progressively changing to support individuals becoming business executives and control conversations occurring through social links to influence shoppers for purchases, especially those centered in cities outside metros. According to reports, this market will grow exponentially in just five years. Valued at $1.5 billion to $2 billion by December 2020, this industry will grow to over $70 billion as of 2030.
In India, people inclined towards digital tend to spend more time online surfing, which includes most of the time watching videos. It has allowed (small and medium-sized) merchants to sell directly to buyers through social platforms. The platforms like Whatsapp, Instagram and Tiktok have opened the doors to a new whole level of commerce. But these platforms’ major goal was to offer fun and entertainment, not shopping.
The Jooli app has been launched in India to cater to this need. So, what is different that this app has to offer? Why was it launched in India? Who is behind this idea? Are there any plans to go global? What does it have to offer to its customers?
Currently, people surf online for unique products. But somewhere, there is a seed of doubt whether to trust the merchant before your final decision. That’s why Jooli encourages its merchants to create product videos that are crucial to business success. These videos deliver behind-the-scenes visibility resulting in trust-building. Another great aspect is that consumers can have one-to-one interaction with merchants about any query or concerns. Additionally, with Jooli’s global expansion goal, merchants will reach consumers worldwide – as stated by Ritesh Badaya (Co-founder, Jooli).
E-commerce has reached an enormous level in India, credited to smartphone saturation and inexpensive Internet, with massive online consumers of over 150 million in 2020, as mentioned by Statista. In contrast, the number of social platform customers was much higher at 518 million. Therefore, brands, merchants, and digital platforms have created a beeline for social commerce to uncover progress with maximum shoppers.
The Jooli app allows entrepreneurs to showcase their unique product range to a huge base of consumers. This app specializes in marketing and promotion services to businesses (small and medium) without charging any commission. In addition, Jooli supports merchants to generate traffic on their website and reach customers worldwide.
The ability to create trust is crucial for a business to earn success. And this is the major reason for social commerce to do well. Social commerce has created a trend, especially considering businesses (small and medium) where platforms establish trust better than large markets. Trust building involves a recommendation from someone you know or are influenced by, and thus the trust factor kicks in. For example, Jooli, with its verification program, makes sure that the businesses are verified so that customers can trust this app. Additionally, it encourages video content that involves behind-the-scenes, brand stories or model featuring products. This type of content contributes strongly to the trust-building of shoppers over merchants.
The entrepreneurs showcase selected and unique products on their account for orders on this app and redirect them to their website that supports generating traffic and helps establish long-lasting relationships. Share the order with suppliers for delivery to customers through their logistics partners. Popular consumers can have a one-to-one conversation which can eliminate any ounce of doubt. From jewelry fashion accessories to perishable product categories, Jooli caters to the good shopper base in India. The Jooli platform has emerged as a channel for superior and direct merchandise visibility for these (small and medium) businesses to their focused consumers.
With the commerce transition, the Jooli app will prove to be a evolution with its unique offering. It is here to take the market by storm.