Saumitra Pandey of SalesDuo: Top 10 Marketing Tactics Sellers Should Use on Amazon

The internet is crowded. Moreover, the crowding is just increasing. E-commerce sales increased by over 30% in 2020, demonstrating the industry’s year-over-year growth trend. It might be challenging to decide where to concentrate your current marketing strategy in order to make your brand stand out in a crowded market when many rivals are vying for consumers’ attention.


Marketing is crucial for sellers on Amazon to increase visibility and drive sales. With millions of products available on the platform, it can be challenging to stand out and attract customers. Here are some marketing tactics sellers can use to increase their chances of success on Amazon and why they are effective:


  1. Optimize your product listings: Make sure your product listings are complete, accurate, and keyword-rich. Use high-quality images and videos to showcase your products. This can help increase visibility and drive sales. Optimizing your product listings can help your products appear higher in search results, making it more likely that potential customers will find and purchase your products.


  1. Utilize Amazon’s advertising tools: Amazon offers a variety of advertising options, such as sponsored products, sponsored brands, and sponsored display ads. These can help increase visibility and drive sales for your products. You can reach the right audience at the right time by targeting specific keywords, demographics, and interests. Advertising on Amazon can be an effective way to increase the visibility of your products and reach a larger audience.


  1. Leverage social media: Use social media platforms, such as Facebook, Instagram, and Twitter, to promote your products and drive traffic to your Amazon listings. This can help you reach a larger audience and increase brand awareness. Social media can be a powerful tool for reaching new customers and building a community around your brand.


  1. Invest in influencer marketing: Partner with influencers in your niche to help promote your products and reach a larger audience. Influencer marketing can be an effective way to increase the visibility and credibility of your brand. Influencers have a large following and the trust of their audience; by partnering with them, you can tap into that trust and credibility to help promote your products.


  1. Amazon Posts: By reading brand feeds, customers may find new goods with the help of the Amazon Posts function on the Amazon buying site. In essence, it is the social networking platform for Amazon. By publishing an Amazon post, Amazon sellers may include direct links to their items. Additionally, they may attract potential buyers by using product photographs to draw attention to themselves and give information in the descriptions.


  1. Use Amazon’s customer reviews: Encourage customers to leave reviews on your products and respond to any negative feedback in a timely manner. This can help improve the visibility of your products and increase conversions. Positive customer reviews can be a powerful tool to help build trust and credibility with potential customers.


  1. Use Amazon’s analytics: Keep track of your sales and customer behavior using Amazon’s analytics tools. This can help you identify trends and make informed decisions about your marketing and advertising strategies. By monitoring your sales and customer behavior, you can gain valuable insights into what is working and what isn’t, allowing you to make data-driven decisions to improve your marketing strategy.


  1. Optimize your pricing strategy: Continuously monitor your competition and adjust your prices accordingly. This can help you stay competitive and increase sales. Pricing is one of the most important factors that can impact sales; by monitoring your competition and adjusting your pricing accordingly, you can ensure that your products remain competitively priced and increase your chances of making a sale.


  1. Utilize Amazon’s deals and promotions: Use Amazon’s deals and promotions to drive sales and increase visibility for your products. This can help you attract new customers and increase sales during key shopping periods. Deals and promotions can be an effective way to increase visibility and drive sales for your products.


  1. Take advantage of Amazon’s Fulfillment by Amazon (FBA) program: FBA can help increase your visibility and sales by giving your products Prime eligibility and making them eligible for Amazon’s Buy Box. By using FBA, you can take advantage of Amazon’s logistics and customer service infrastructure, making it easier for customers to find and purchase your products.


By implementing these tactics, sellers on Amazon can increase visibility and drive sales for their products. However, it is important to remember that success on Amazon takes time and consistent effort. Keep testing and refining your strategy to find what works best for your brand.


It might be confusing to navigate Amazon’s ongoing new tools and improvements as a business. Companies like SalesDuo help businesses succeed by providing insightful advice on improving their presence through account management, operations, creative services, and finance. To learn more, go to

Categorized as Ecommerce