With so many people building their own brands, it can be understandably challenging for anyone to figure out how to make their own stand out from the rest. Thankfully, there’s room for expansion, growth and opportunities. The key is to develop the right marketing system. In order to reach your target audience, consider the following seven options.
1. Email Marketing
Email marketing is a wonderful channel to use in order to maintain a loyal tribe of devoted followers. When a person joins your email list, they’re actively saying they’re interested in the products and services your brand offers. They’re usually expecting perks when they join the email list as well. whether it’s a free ebook, an exclusive podcast episode or a 50% off coupon, use an enticing opt-in incentive to get people to join the email list and remain there.
2. Podcast/Radio Advertisements
Talk radio has expanded to include podcasts as valuable contributors to the talk space culture. When you’re thinking about your target audience, think about the types of podcasts or radio shows they’d typically listen to. Connect with the podcast hosts and the networks in order to pay for ad space. With the right ads and the right placement, your brand will gain a different level of visibility as the podcast industry continues to dominate.
3. Video Marketing
Even as it relates to podcasts, people love to enjoy a visual component. As a result, many podcast hosts also record video content to post on sites like YouTube. Consider starting a YouTube channel in order to regularly create and produce content that surrounds your brand’s offerings. If you don’t know the details of creating quality video content, consider video production services that can take your vision to the next level and execute.
4. Social Media Marketing
Social media can be a two-edged sword. So many people love using it in order to connect with friends, colleagues and family members. Others love to use it in order to network with new people. As you build a business, use it to efficiently build campaigns that increase visibility. Utilize social media platforms such as Instagram and TikTok in order to influence people to check out your brand’s page and value. Within social media platforms, use various marketing avenues such as influencer marketing, social media ads and paid promotional efforts.
Even though there are countless people who work from home each day, the commuter workforce is still an ever-present force. Many people still sit in traffic each day. Many people still ride the subway, trains and buses to commute into the city every day. Knowing this, find ways to strategically place your advertisements on billboards that get a lot of traffic. Whether you’re gaining the eyeballs of those who partake in foot traffic or the ones who sit in cars on the freeway, use billboards as an effective form of marketing.
6. Search Engine Optimization
Search engine optimization is impactful when you’re using the right keywords. In order to get that factor correct, invest in software that helps you uncover the right long-tail keywords, phrases and hashtags to use with all of your content. It’s important to use software and programs because you’ll want to find the best option with the least amount of competition. When you find keywords that don’t have a lot of competition, you’ll increase your chances of ranking on the first page of Google.
7. Article Marketing
Connect with major online news entities such as the Huffington Post and CNN. Submit valuable articles that provide the outlet with more credibility. If you’re an expert in your field, uncover a topic that’s worth writing about. It’s especially helpful if that topic is trending. Submit to major online publications on a weekly basis. Whether you pitch once a week or three times a week, remain persistent. A really good article placement and an intriguing byline can provide the traction you need in order to progress from a marketing perspective.
Once you’re clear on who your target audience is, you’ll need to go where they hang out. If your target audience consists of Baby Boomers and you’d like to utilize social media marketing strategies, platforms like Facebook will be beneficial. Do thorough research before you launch. Once you launch your marketing strategies, track the data in order to know which opportunities work the best. With these marketing channels and consistency, you’ll chart a path that leads you directly to your target audience.