If you own or run a tech-based business, it’s important to use the right marketing strategies to get your name out there and attract new customers. Technology has its own language, so it’s not always easy to come up with just any marketing strategy. You need to understand your audience and know what’s going to work best for them to figure out how to better promote it.
Tips to Promote Your Tech Store
Whether you have an established technology business or are still building your customer base, it’s important to stay on top of the latest marketing trends to reach new customers and increase sales. The following are proven marketing strategies you can use to reach more people online and bring in more revenue:
1. A New Website
When it comes to marketing your technology business, a website is vital—and one of your most important investments. The first impression of your company is likely its online presence; if potential customers can’t find or don’t trust you online, they will move on to another provider. This doesn’t mean that you have to spend thousands of dollars and countless hours creating an intricate website from scratch. Use templates from website builders or the help of a professional to create a winning website.
2. Social Media Marketing
Social media marketing has become a popular way for companies in every industry to build brand awareness and connect with customers. If you run a tech business without a social media strategy, you risk losing potential clients. As you stay engaged on sites like Facebook, Twitter, LinkedIn, and Instagram, you’ll have an easier time finding new clients and potential customers.
3. SEO (Search Engine Optimization)
Search engine optimization (SEO) is one of many marketing strategies that you can use to increase your technology business. Use specific keywords like “d-sub cables for sale” in your blog site keywords, product descriptions, social media posts, and articles. If you aren’t an expert on SEO yet, hire one to help optimize your content.
Aside from increasing traffic, SEO will also affect your rankings in search engines like Google and Bing. This should be a part of every marketing strategy for technology businesses because without it you won’t be able to rank as high as possible or you might even not rank at all in certain places where potential customers are looking for products and services like yours.
4. Email Marketing
Email marketing is one of the best ways to turn your website traffic into potential leads. The key is having an effective email marketing strategy in place. By sending out a regular email newsletter to current and future customers, you’ll be able to share the latest news and limited-time offers with your mailing list.
5. Video Advertising
Videos are a great way to provide more information, create context and build your business’s credibility. Research shows people who watch videos stay on websites 20% longer than those who don’t and videos have an 85% chance of ending up on social media sites like Facebook and YouTube. If you’re looking for an easy place to start, try shooting short behind-the-scenes type clips that show people what goes into creating your product or service. This helps give potential customers insight into what their money is funding and creates an emotional connection with your company as well.
6. Infographics
Infographics are another resource to use in your marketing strategy. Since infographics often present complex topics in an easy-to-digest format, you’ll be able to share them on social media and with any clients or prospects who might be interested. Not only will it be easier for potential customers and clients to digest, but it’ll also help your site rank higher in search results.
Moreover, infographics are easily shareable via social media and can inspire more in-depth conversations about your brand. Remember that if you don’t know how to make infographics yourself, there are plenty of designers who will create them for you—either from scratch or based on the content you provide.
7. Partnering with Local Businesses
If you’re trying to make a name for yourself, you want people in your industry talking about you. To get that started, look at who else is in your space and reach out to them. Consider trading reviews of each other’s products, offering advice or recommendations (with a link back), or letting them know if there are issues with their products. Having your content on another website can also be an excellent way to drive traffic back to your own site.
When you’re running a technology-based business, marketing can be especially challenging. Keep these strategies in mind as you find new ways to promote your business.
