SEO texts are an essential tool for solving basic SEO tasks. These include obtaining high positions in the search for promoted queries and attracting targeted search traffic to the site. However, if earlier, the text in the first place, should help in the promotion, and the user’s needs went into the second or even third plan, now the game’s rules have changed dramatically.
In today’s SEO, ignoring the reader’s objectives can lead to undesirable consequences for the entire site. And in this article, you find seven tips that help you understand how to write texts that will be both to search engines’ and users’ liking.
1 Solve the User’s Problems
Descriptions of “how important a fridge is in every home…” solve the tasks of the SEO copywriter, who adjusts the number of characters to get work done as much as possible. But such a text is useless for the reader and promotion. Moreover, if it contains plenty of promoted phrases, you shouldn’t be surprised by sanctions on the page. Given the above, the recommendations are as follows:
✔️ Analyze what the users look for on the page and how the text can help them solve their problems;
✔️ Based on the analysis, make a thesis statement for the copywriter. It helps them better disclose the issue;
✔️ Emphasize the preliminary information and try to place it higher in the text.
2 Never Chase after Numerical Indicators
All the numerical indicators, such as density or nausea, specified in the hope of finding the formula for perfect content leads to spam texts. For example, if you need to promote a phrase with the word “price,” it’s crucial to insert the word several times in the text and place a table with prices and tell what it depends on.
Want to promote a page on the phrase containing the “online store”? Describe its benefits. Consider that following the task to use ten phrases 3-4 times in the duplicate entry of 2000 characters usually puts a cross on the quality of the material. As a result, the copywriter concentrates not on the subject but on searching for loopholes in the keyword implementation. To ensure that quality doesn’t suffer, you can use such tips:
✔️ Avoid strict requirements on the number of keywords. It’s better to specify a framework. For example, no less than two and no more than ten keys;
✔️ Put a frame on the text volume (i.e., don’t require the text to be precisely 2000 characters, and specify a framework of 1800 to 2200). It allows the SEO copywriter not to cut off the idea if the desired number of characters is reached or come up with what else to add to the amount;
✔️ Use synonyms in the text, search terms, and LSI phrases.
3 Keep Content Updated
The information in the text should always be relevant. If you write about the repair, mention the building materials that you can go out and buy. Reviews will be helpful if they are fresh, so five years old material isn’t a good idea. When writing texts for commercial pages, be sure to check for current price lists.
Don’t forget to change the information on the page if prices change. Consider also that there may be new information, keywords may become more competitive, and links may break. So review old or ineffective content to see if it needs updating. Check the most important content at least once a year, mainly if it discusses trends or uses analytics.
4 Remember about Uniqueness
Now promotion doesn’t necessarily require achieving 100% uniqueness. Algorithms are well aware that, in many cases, it’s impossible and useless. Nevertheless, in the pursuit of completeness, SEO copywriters often begin to implement the text of rare phrases, change the word order, and unwieldy complex speech structures. Unfortunately, the text suffers from such actions and becomes unreadable.
If you see many terms and common phrases in the subject, lowering the required uniqueness threshold makes sense. However, if you have problems with the text’s uniqueness and can’t raise it to the desired level, use Best Writers Online, where you’ll easily find a qualified author who quickly copes with this task.
5 Enlist the Help of Experts
Try to involve experts in your writing. It’s vital in topics related to health and finance. The presence of an expert’s opinion in the material increases the importance of the text for users and search algorithms. If the experts aren’t ready to write the material themselves, you can:
✔️ Interview an expert and prepare an article based on it;
✔️ Ask an expert to indicate the sources you can rely on;
✔️ Offer to evaluate the article after it’s written.
If you don’t know where to find the right expert, use the Writing Judge website, where you can find the best essay writing services. In addition, you can entrust a specialist with the total amount of work on the material you need for your site.
# 6 Watch the Text Format
Make sure that the text is not only readable but also well presented. Long sheets of text are unlikely to be read to the end by users. Search algorithms don’t like such SEO webs either. So while formatting the text, consider the following tips:
✔️ Use subheadings and lists to break up your article;
✔️ Use the structure: introduction, body, and conclusion;
✔️ Include images if needed;
✔️ Use bold or italics to emphasize the text.
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# 7 Optimize and Test Your Meta Tags
Google now changes page titles and meta descriptions as they see fit, but that only happens 20% of the time. Thus, it’s still important to write optimized meta tags so that search can understand your text and users are interested in clicking through to your site. However, do not approach meta-tag optimization on a “once and for all” basis.
If, after a few months, your text is on the first page of the search, but has a low CTR, try changing the titles and meta descriptions to see how it affects the results. It would help if you experimented with the module SEO projects. And then decide which titles and descriptions are better.
In reality, SEO copywriting doesn’t end with publishing texts on the site. The Internet is changing, algorithms are evolving, and content needs to be updated periodically. And if you systematically keep an eye on the relevance and uniqueness, you can increase the shelf-life of your content so that it retains high keyword positions for years to come.