Brochure printing is one of the best means by which companies boost visibility in the marketplace. Marketers have preferred this method of advertising to promote their products and services for decades. It can also be used in campaigns to bring awareness for upcoming events, national or global endeavors. Brochures serve a variety of company and social needs.
Brochures are considerably cheap. Therefore, they are the choice mode of advertising adopted by many upcoming companies who may be operating under a tight budget. It also works exceptionally well for church organizations, NGOs, and government institutions.
Why brochure printing is good for marketing
Brochure marketing is one of the best marketing tools because of its visual impressions and the particular message being dispensed to the readers.
- A brochure is magnetic
A brochure can pull the attention of the company prospects. Though inexpensive, they bring great impact and influence the market to take the proposed action. They make a new product get noticed in a competitive market place.
It focuses on the company and products offered. With appropriate text and images, it gets the full attention of the readers. Companies use brochures to interact with their clients. The interaction is beneficial to the company because it results to trust and converts to more sales.
What to consider when making a brochure
For the best quality brochures a designer may consider the following:
- Paper Choice
In brochure printing, paper choice is paramount. A well-designed artwork may be watered down by the wrong paper. Though gloss paper enhances and enriches the colors, matte paper makes the printed work look more elegant and professional.
A designer should come up with a good template. It will help the designer come up with size and bleed. It ensures that the printed work will be perfectly put together without text and images getting trimmed when cutting it to size.
- Paper Size
The paper size determines the visibility of the overall finished work. Readable brochures attract the attention of all prospective clients to take action. Small brochures disengage the readers and sizeable ones increase reader experience.
- Colors and photos
An experienced designer is capable of choosing the right colors and photos to serve the purpose of the brochure. Every company has its unique color codes that should be integrated with the message color theme. A hard copy or online color chart may assist the designer to determine the exact color to use on the brochure.
- The number of Folds
Traditionally, printed brochures are folded twice (Tri-fold) displaying three panels on both sides. Designers are nowadays thinking outside the box and are creatively designing brochures with more panels.
- Checking for errors
Always proofread and double-check your artwork before the actual printing. Print a hard copy to see how the final printed work will look like. Check for textual or color errors, and layout problems.
- The quantity
Quantity determines the cost per piece. You may consider printing more to save on the cost of printing in the long run.
An effective brochure has the following characteristics.
- It’s reader-oriented
- It has a compelling cover
- It calls the readers to action
- Has a unique layout
In brochure printing, the designer should make sure that the brochure is clear and straight to the point. The reader should not struggle to find the purpose of the brochure and what action he is expected to take.