Calgary based Neveen Dominic Cosmetics launched “Do Not Unmask For Beauty” COVID19 Campaign, “together we can flatten the curve!!”


CALGARY, ALBERTA – December 15th, 2020

The COVID19 mandatory mask or face covering wearing bylaw has dramatically affected the makeup industry.The mask creates an unsanitary condition, discouraging consumer demand for makeup products and mask wearing. Neveen Dominic Cosmetics is embracing the face covering as an excellent alternative to the mask with the launch of the Do Not Unmask For Beauty campaign. The company wants to show the community that beauty does not have to be unsafe.

The Neveen Dominic custom made face coverings are fashion forward, disinfectable, and reusable. They are also high definition allowing consumers to see everything clearly and people to see their makeup. The company has teamed up with International multi-award wining Supermodel Nini Amerlise; CEO of We Are Royals Inc and creative agency NA Management , blogger and editor of Fashion Calgary and Makeup in European Style Ania Basak, and Calgary’s top designer bridal and evening wear store Oksana’s dresses. The company is offering free face covering to its customers with all orders during the holidays. It is also encouraging makeup artists to create looks incorporating masks and face covering for a free feature in the campaign’s Instagram page @donotunmaskforbeauty.

Neveen Dominic is a multiple awards winning South Sudanese Canadian entrepreneur and philanthropist. Refusing to be defined by her painful past, Neveen decided to build a legacy for her family and community and took the beauty industry by storm with the launch of Neveen Dominic Cosmetics in 2014. Using her knowledge and expertise in the fashion and beauty industry, Neveen has developed a water and minerals based makeup and dermatologist formulated skin care line for healthy, beautiful and breathable skin, fit for every ethnicity. Her products are manufactured in a state of the art facility and her formulas give a natural celebrity glow. Drawing strength from her passion of freedom, unity and equality, and wanting to give back to the community,

Neveen proudly founded Beauty Response to Cancer; where cancer patients are provided with free cosmetic products and wigs tailored to their needs and particular skin sensitivities. Neveen has regularly been featured in various media platforms locally and globally. She is a recipient of the top 10 influencing women of the decade in Africa by Global Ovation’s Women’s Choice Awards 2020.

Media contact: Neveen Dominic (587)892.3252 Website:

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