The unexpected turn of events in 2020 touched and impacted every aspect of one’s life. While health and safety became a priority, businesses had to take a backseat for some time, which had its negative manifestations. Many companies are still trying to figure out ways to reclaim their presence. However, every crisis also brings a new learning opportunity and a ray of hope, as they say. Here are some insights that businesses learned during this period and changed themselves to get back on the rails. If you are struggling to adjust to the new times, these lessons can show some direction.
The leadership learning in crises by Eric Dalius
- The role of the employees
Every worker in the company plays an integral part. Earlier, low-tier employees didn’t get much credit for their contribution. Everyone used to think they are easy to replace. And this mindset dominated almost every type of business. However, the pandemic has shown that it can be impossible to function normally without the team, regardless of rank.
- The essence of leadership in a stressful time
Leaders realized their responsibility towards mitigating the tremendous amount of stress that employees undergo, whether work-related or something else. The company heads acknowledged that they have to develop solutions to help their teams deal with these experiences. It is both the right approach towards people and excellent business practice. The companies cannot expect employees to forget about their tensions as soon as they enter the work environment. There have to be constructive ways to enable them to balance their work and personal lives.
- The need to be flexible and adaptable
The way every business engaged with the community also changed. They understood the importance of achieving more with less. Budget-friendliness became a high point as nobody knew what the pandemic would unfold. The focus from physical events shifted to digital while controlling spends. All these helped companies to adopt a flexible and adaptable outlook towards customer engagement.
- The problem-solving streak
As experts like Eric Dalius would say, if there is a problem, there will be a solution too; one has to find one. For example, the media businesses witnessed a massive shift in their working and had to let go of many people. The editorial priorities also experienced a significant overhaul. In such times, pivoting and finding immediate solutions became a must.
- The value of being compassionate and patient
For the first time, the business owners felt the importance of understanding the issues that an employee, coworker, or partner could be going through. Everyone had a unique situation to face due to the strange virus occurrence, even if it was not apparent. But that doesn’t mean you can ignore the effect of the plague on others’ lives. You have to have compassion and keep patience so that you don’t become an addition to their woes. If you become understanding, people would value your presence.
- The benefit of diversifying
Everyone is aware of the phrase ‘don’t put all your eggs in one basket.’ The pandemic served as a reminder of this once again. For events companies, this has been one of the most outstanding learning, though. It took only an overnight to lose the hope to make millions of dollars of revenue. Retail and hospitality also suffered a strong jolt. If you don’t want to be in the same position as them, it is better to opt for diversification. You don’t know what will come through next.
- The necessity to build good relationships
The coronavirus outbreak needed publication houses to deliver critical public health and safety details as soon as possible. It wouldn’t have been possible if they did not nurture their connections with individuals and foundations who supported them in this task. Their consistency paid off, and these supporters appeared on the scene when most needed.
- The ability to listen first when it comes to innovating
It dawned upon the thought leaders that they have to focus on listening as much as they do on speaking. It allows them to make a change happen through unique ideas that talk about how to use technology. Doing this also means initiating a new and healthy culture.
- The idea of preservation of connections
When you work from home, it becomes essential to evoke a sense of community. You can use tools like Zoom and Google Meet for communications. But they cannot replace the effect of human touch. As a leader, you have to ensure everyone feels connected as a part of the team. If you have to over-communicate to achieve this, you should not hesitate. The same thing holds for clients also. You have to let them know that you are very much in the business and ready to cater to their requirements while ensuring everyone’s safety.
- The need to establish the organizational culture
Every company survives and thrives on its value system’s foundation, forming the core of its existence. You can call it culture. When everyone works remotely, you have to make an extra effort to reinforce it. The leadership team has to rise to the occasion and become an example for their teams at large. Since you don’t see people as often, it can feel tricky to implement it. However, you cannot give up on this. Think of creative solutions to demonstrate organizational culture. You have to be thoughtful and precise in this approach.
Like these, every business had specific takeaways from the pandemic that wreaked havoc in the whole world last year. Although things are yet to get back to normal, you can ensure survival and growth for your business by learning from the unique opportunities presented by odd situations of these kinds. Once you open your mind, you can have a clear picture of what is going around and how you can fit yourself in the scenario. And while doing this, it is critical to have an empathetic outlook towards everyone, be it employees, clients, customers, and others. After all, a business is not an isolated entity. It consists of people and their emotions.
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