Brilla Media and PRODU Present Free Webinar ‘How to Create High Impact Virtual

Press Release

Brilla Media co-founder Manny Ruiz will join PRODU’s Editorial Director Mara Fernandez for an in-depth webinar for multicultural brands, experiential, and marketing agencies titled “How to Create High Impact Virtual Brand Experiences for Latino Audiences” June 8th at 11 am ET / 8 am PT. To register for the free English-language webinar click here.

The pandemic has forced live streaming experiences to become an essential tool for brand marketing – and that expectation is not going away even once COVID is behind us.

In this English-language webinar, Ruiz will unpack key insights from producing some of the top U.S. Hispanic branded virtual events of the past year including the Altísimo Live live stream that in pioneering the space at the onset of pandemic also went on to become the 2021 Finalist for the PRWeek Multicultural Marketing Campaign of the Year.

From large-scale virtual festivals to private, digital VIP experiences, brands and agencies are reaching Latino audiences with engaging experiences that are increasingly sophisticated.

Among the insights you’ll learn:

— The Cultural Considerations for Live Streaming to Latino Audiences

— Activation Ideas for Branded Live Streams

— The Pros/Cons of Public Live Streams vs. Private, Branded Experiences

— How to Avoid the Technical Live Stream Killers

— Why Live Stream Experiences Will Survive – and Thrive – After the Pandemic

A bilingual Q&A session will follow the presentation discussion.

About the Webinar Presenter
Manny Ruiz is the Co-Founder and Chief Creative Producer of Brilla Media. Ruiz spearheads all of Brilla’s digital and experiential event storytelling and is instrumental in the proprietary U.S. Hispanic digital distribution platform that the Brilla has developed to guarantee brand campaign results.

The founder of the U.S. Hispanic social media marketing industry and Hispanicize, which he sold in 2018, Manny is one of the nation’s foremost digital and experiential marketing innovator and storyteller. Prior to Hispanicize, Manny created the first Hispanic press release wire service, Hispanic PR Wire, which in 2008 he sold to the publicly-traded events and media company UBM (now Informa).

Manny has been awarded the keys to the City of Miami and has won every major award in the public relations industry, including the PRWeek Campaign of the Year (“truth”), the Silver Anvil, and the Hispanic Public Relations Association Professional of the Year Award. In 1992, during his years as a print reporter, he was a co-recipient of the Pulitzer Prize for Community Journalism.

About the Webinar Moderator
With 20 years of experience in the U.S. Hispanic and Latin American advertising industry, Mara Fernandez, Associate Publisher/Senior Director of PRODU for the U.S. and Latin American markets, maintains the same power and passion, respect and admiration for ideas that have always marked professional growth and cultural diversity.

As she keeps watch on generational changes, accepts the new paradigms of consumer habits, implements the new technologies and keeps track of data showing which way the market is going, she has been part of the industry’s renewal since 2007, when she helped P&C (Publicidad y Comerciales) make the switch from being a twice-monthly magazine to an online daily and remains a leader in the advertising profession to this day.

Those who know Mara have seen her hurrying between presentations, chasing down news stories, taking photos, reporting from national and international festivals, reaching accords to cover the creative work of other markets on other horizons, reporting the good news about entrepreneurs and dreamers, forever resisting the inevitable budget cuts, and all that with an immense drive to follow the news with camera, tripod and microphone.

About Brilla Media
Latino-owned and operated, Brilla Media provides brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling.

Fueled by a proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships, Brilla Media ALWAYS guarantees results for branded CPE campaigns.

The company features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (original storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good).

Brilla’s team was created by Ralph Paniagua, Manny Ruiz, and Joseph Paniagua, the pioneer founders of the Hispanic social media, sports marketing, pop culture festivals, and press release wire service industries. Follow Brilla Media on LinkedInTwitter and Facebook.

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