Nightfood Sleep-Friendly Ice Cream Teams With Juvenile Products Manufacturers Association to Reach Young Growing Families

Press Release

Tarrytown, NY – (NewMediaWire) – March 10, 2021 – Nightfood, Inc. (OTCQB: NGTF), the better-for-you snack company targeting the $50 billion Americans spend annually on nighttime snacks, announced today that the Company is now a member of the Juvenile Products Manufacturers Association (JPMA).Nightfood COO Jennifer Mitchell is Vice Chairman of the JPMA.  As the official ice cream of the American Pregnancy Association, Nightfood is proud to be a part of this association and their mission to support children’s safety.  Nightfood looks forward to actively supporting this mission in 2021 and beyond.  As part of this partnership, Nightfood will participate during JPMA’s National Safety Month in September, sponsored in recent years by Walmart.The JPMA is the voice of the industry on quality and safety for baby and children’s products.  Members of the organization account for 95 percent of the prenatal to preschool products sold in North America.“With the Nightfood launch into Walmart a few weeks away, we see great value in partnering with the JPMA and some of the other member brands,” commented Mitchell.  “A partnership with the JPMA can help grow awareness of Nightfood in pregnant households and young, growing families.  The partnership is something we’ve been anticipating internally for months and is a better fit now with broader retail distribution across the country.”Founded by the Juvenile Products Manufacturers Association in 1983, Baby Safety Month occurs every September and offers an opportunity for parents and retailers to brush up on baby-proof safety standards and tips. Every year, JPMA offers toolkits to manufacturers, retailers, doctors, and parents to help educate them on childhood safety.Experts recommend that new parents familiarize themselves with baby safety guidelines and products early in their pregnancy, so items can be included on the baby registry list.Other prominent JPMA member companies include Baby Bjorn, Boppy, Britax, Chicco, Combi, EvenFlo, Fisher-Price, Graco, Joovy, Kidco, Kolcraft, Lansinoh, MAM Baby, Lumi, Munchkin, Nuk, and Peg-Perego.About Nightfood Holdings:Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc. Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the United States: Kroger (Harris Teeter), Albertsons Companies (Jewel-Osco and Shaw’s and Star Markets), and H-E-B (Central Market) as well as Lowe’s Foods, Rouses Markets, and other independent retailers.  On February 23, 2021, the Company announced it has secured distribution in Walmart starting in Spring of 2021.  The number of stores, geographical regions, and flavors selected have not yet been announced.Nightfood won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers.   Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.Nightfood has been endorsed as the Official Ice Cream of the American Pregnancy Association and is the recommended ice cream for pregnant women.  There are approximately 3,000,000 pregnant women in the United States at any given time, and ice cream is the single most-widely reported pregnancy craving.  With more calcium, magnesium, zinc, prebiotic fiber, and casein protein, less sugar and a lower glycemic profile than regular ice cream, Nightfood has been identified as a better choice for expectant mothers. Nightfood is not just for pregnant women.  Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality.  Nightfood was formulated by sleep and nutrition experts with ingredients that research suggests can support nighttime relaxation and better sleep quality.  Scientific research indicates unhealthy nighttime cravings are driven by human biology.  Willpower is also weakest at night, and stress is another …