The digital marketing world has to pay attention to Rolando Jimenez

Every profession calls for a certain set of talents, and those skills are often a mix of hard skills, such as being proficient in anything, and soft skills. Digital marketing is no different. The word “digital” is right there in the name, so you can be sure that the bulk of the hard skills centers on technology. On the other hand, many of the soft skills pertaining to communication and working together. When it comes to digital marketing, just about any sort of ability you can think of may be useful in some capacity or at some point in time.

It’s okay if you don’t have all of these talents just yet; the beautiful thing about skills is that they can be learned, so don’t worry if you don’t have any of them. It is rare that you will need all of them anyway since most occupations focus on a particular set of related abilities suited to the function – for example, SEO professionals can probably get away with more errors than content writers can. It is unlikely that you will need all of them anyhow. But as we all know that work dynamics all around the globe are changing; therefore, Rolando Jimenez, a digital marketing expert, recommends that if someone wants to stay in the race, they will have to evaluate themselves in terms of the latest trends and tactics in the digital world. He has quite a lot of suggestions for newcomers in the industry, and in order to succeed in this fast-paced industry, it is recommended to pay attention to his recommendations explained in the paragraphs further.


Enhance General Skills

According to Rolando, enhancing your general skills is the first step towards your long journey in digital marketing. No matter what job you play, you will need to have these talents. Top of the list comes to the tools for workplace collaboration. It’s difficult to conceive a digital marketing company that doesn’t employ digital work collaboration tools to get things done; thus, it’s important to have these tools in the workplace. Prepare yourself to get familiar with a variety of tools, ranging from the chat app Slack to project management software like Trello and Basecamp, in order to facilitate productive collaboration with your coworkers.


Knowledge of SEO and SEM

Rolando suggests that you will need to be acquainted with Google search tools and SEO tools if you want to work in search engine optimization (SEO) or sponsored search/search engine marketing (SEM). Because Google is the undisputed leader in search, digital marketers cannot do without Google’s suite of search tools. Google Analytics and Google Search Console are the two products you will hear about (and utilize) the most often. Other search tools are alsoimportant in addition to the tools that are offered by Google; the majority of digital marketers make daily use of a powerful platform such as SEMRush or Ahrefs in order to do keyword research, monitor ranks and page authority, conduct site audits, and more.



Excellent Soft Skills

Knowing how to use technology is just one aspect of digital marketing. Rolando believes that in order to advance quickly in the digital marketing field, a skilled digital marketer must also exhibit soft skills. When it comes to these “soft skills,” effective communication is the one that tops the list of required abilities for individuals working in digital marketing. Because it is your responsibility to utilize the web in such a way that the appropriate message is sent to the appropriate people at the appropriate time, everything you do is, in essence, geared at assisting customers in communicating with the demographics that are most important to them.


The world of digital marketing is evolving at a rapid pace, but professionals are not honing their skills accordingly. In order to make the most out of your digital marketing career, it is recommended to follow Rolando Jimenez’s career as an inspiration. Rolando is an expert digital marketer and founder and CEO of Attract Visibility, a digital marketing agency that provides services in the areas of Search Engine Optimization, Pay Per Click campaigns, Directory Listings, Social Media Marketing, Content Marketing, and Website Design. To learn more about Rolando and his ventures, visit,, and